The Maison Chaumet wanted to create a movie to present the Hortensia collection, especially the Hortensia ring made from rose gold, an angel skin opal, sapphires and diamonds.
CHAUMET also wished to highlight its history, connect the collection name with that of Hortense de Beauharnais, and evoke through her name the naturalistic spirit of the collection, its floral inspiration.
The film had to be edited in two versions: 30 seconds for web advertising and banners, and 1 minute 40 seconds for website and social networks.
Inspiration, know-how and nature blend in this evocation.
Harvested for generations, the dew drops on the petals of the hydrangea serve as design elements. A gentle science, a white alchemy that transforms grains of water in as many gems. This film tells the transmission of a universe, a vision of creation. The narration is as natural as the collection. No metamorphosis, no transformation.
The flower as a permanent link between past and present, is the symbol of the know-how passed down from generation to generation.
Located in a greenhouse surrounded by abundant vegetation, the film puts Chaumet in a naturalistic but controlled setting. A nature we understand and know how to observe.
The past, found in the dew, allows a lighter evocation of History, which frees itself from the “empire” iconography. Moreover, it allows us to express the passion of the Beauharnais for gardens science.
The dew is collected directly on the Hydrangea flowers, suggesting a precious and perfumed essence.
It is through photography and styling that the film anchors the brand in a contemporary vocabulary.
In addition to the video shooting, the rebuilt greenhouse was also used for a shooting stills.
These images have been captured by the photographer Bertrand Bozon, in order to create cinemagraphs
The shooting took place in our studios. We built a greenhouse and placed more than 100 different plants, trees and flowers.
The bottles labels where all redesigned in the style of the period they represented.
Music by Circonflex Prod