For the launch of its first Connected watch, TAG Heuer asked us to create 3 films that were used at the press conference, launching event.
First one was a product based spot that demonstrate the watch design and finishings. The film had to let viewers feel that this connected watch has a strong watchmaking DNA.
Starting with a mechanical watch that transforms itself into the TAG Heuer connected the film then shows extreme close-up of the new watch to emphasize on design and finishings.
Second one was a demo movie that show how the interface and the apps work. We choose to create a motion design environment based on notifications and app’s universes. Music, Sport and business uses were illustrated.
Last one was an historic sequence. Going through scenes that present all the brand’s major achievements, that film was used has an introduction to let viewers understand how that new product takes place in the brand’s heritage.
Music by Circonflex Prod