WIKO needed to create a film for the launch of their new mobile: the Highway Pure.
We created a concept that emphasize on the phone’s fineness.
Materials used and softness were also key points we wanted to highlight.
Drops draw a thin line that will become the device’s screen, then small parts of the mobile body
come around that line to form the complete phone.
As many texts had to be displayed a motion design was created to use messages as graphic elements.
Music by Circonflex Prod