The FREAK [S Nomad] has no dial, no hands, and no crown. Its carousel “drone” movement, featuring a double oscillator, inspired the concept “Expanding Horizons”, where we chose to explore the notions of travel and verticality, staging this “drone” movement like a spaceship flying over natural landscapes.
These landscapes mirror the materials and finishes of the watch: the ripples on the dunes echo the guilloché pattern of the dial, while an aerial view of rice fields evokes the textures of Carbonium® Gold used for the watch’s horns.
We also created additional videos to enhance the stand at the Watches and Wonders fair. Two massive screens covered each side of the booth, immersing visitors in a simulated journey through the clouds. These looping videos, titled “Lift-Off,” take viewers on a ride through the sky, following the watch’s components as they travel.
