TAG HEUER


CONNECTED E4
NFT VIEWER

Client
TAG Heuer
Year
2022
Technic
CGI
Duration
40 sec

This film presents a new «NFT viewer» functionality available on the Tag Heuer connected caliber e4.

The entire film takes place in a virtual art gallery, representing the dematerialized universe of NFT.

This conceptual architecture made of raw materials.

Glass, concrete and transparency express art, technology and luxury.

This gallery also represents what the Connected watch – thanks to the NFT viewer – allows each user to do: carry and visualize his collection of art works.

We evoke in a simple and elegant way the notion of NFT: a digital work of art.

The NFT are materialized in glass frames – translucent, luminous and iridescent.

A virtual “frame” that affirms their technological and artistic status

The different elements are in levitation as we are in an abstract universe free from gravity.

The movements of the different objects are fluid, slender and dynamic to bring sophistication and lightness.

The staging is minimalist and contemporary

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