JAQUET DROZ


METIERS D'ART

Client
Jaquet Droz
Year
2015
Technic
Live Shooting
Duration
3 min 20 sec

 

FROM A MASTERPIECE TO SKETCHES

To express what makes a Jaquet Droz timepiece,
the hours of patience, the infinite delicacy of the gesture, the perfect mastery of art, one must go backward to the source, to the inspiration.

We show craftsmanship starting from the finished work to trace the source. We unfold the creation of the timepieces by going back in time.

Differenciating :

Less analytic and less didactic than usual manufacture movies. An unseen and artistic way to present craftsmanship.

Emotional:

A poetic and original grace: a world where nothing falls, everything is clean, nothing breaks. Even the simplest actions becomes emotional and magical.

PRODUCT ORIENTED:

The watch is presented at the beginning of each section, not just at the end.

RELEVANT:

What is shown is the gesture itself: the know-how and mastery of the artist are sublimated.

AUTHENTIC:

Going back to the sketch and the historical part, we reaffirm the legitimacy of craftsmanship at Jaquet Droz.

 STORYBOARD

Music by Slide Music