messages delivered:

Calendar Timepieces

Exploring from the earth into the solar system, we travel, one by one, through the iconic calendar complications.

Know-How

For each chapter of the film, in connection with the presented timepiece, we highlight a color, a material and an expertise. The eye raising skywards is paralleled with that of the craftsman.

Creativity

Using an unexpected way to tell for a manufacture, and with a strong bias in the form, Jaeger-LeCoultre is demonstrating its creativity in watchmaking as in its communication.

Emotion

The emotion carried by a voice, moves the viewer into a unique experience, and induces a much stronger intimacy with the brand.