Exploring from the earth into the solar system, we travel, one by one, through the iconic calendar complications.
For each chapter of the film, in connection with the presented timepiece, we highlight a color, a material and an expertise. The eye raising skywards is paralleled with that of the craftsman.
Using an unexpected way to tell for a manufacture, and with a strong bias in the form, Jaeger-LeCoultre is demonstrating its creativity in watchmaking as in its communication.
The emotion carried by a voice, moves the viewer into a unique experience, and induces a much stronger intimacy with the brand.