GIORGIO ARMANI


SI PASSIONE

Client
Giorgio Armani
Year
2017
Technic
Stop Motion
Duration
30 sec

CONCEPT

We follow the desires, the choices of a woman, symbolized by her hands.
Through her dynamic and surprising actions, the objects and the decor of the film are transformed.
Color schemes, transitions evolve from a white monochrome atmosphere
to a red and white universe to finally reveal the bottle “Si Passione“.

For this film, we used the principle of “Flat Lay“: a staging where a selection of objects is arranged on a set and filmed in top view.
The action is performed by hands that manipulate the objects, transform them and thus change the scenery and history. We designed a decor and a specific frame, consisting of accessories, leather goods, fashion pieces and cosmetics.
These different stagings allow us to evoke the universe and the codes specific to the fragrance, based on the passage from white to red.

INSTAGRAM EXPORTS

15 sec square version

30 sec Insta stories


30 sec square version

MOODBOARD

 

 

STORYBOARD