concept: THE MOVEMENT LANDSCAPE
Being particularly impressed by the distinctive use of gold material in the newly defined brand identity, we chose to film the genesis of the A2000 in a landscape directly inspired by the shapes of the movement.
The oscillating weight creates a huge fault line in the ground, from which all movement components will appear. They emerge as rough gold parts before transforming themselves into the final wheels and pinions.
On a visual side, special attention has been put into consistency with new brand colors. This is why the overall tones are gold, amber, with almost orange lighting