BAUME WATCHES


AURELIEN GIRAUD

Client
Baume & Mercier
Year
2021
Technic
Live Shooting
Duration
50 sec

context

BAUME started a collaboration with Aurelien Aurelien, a notoriously talented skater from Lyon, France who participated the Tokyo Olympics for the French team. So they commissioned us to create a short movie for the launch of this Aurelien Giraud Special Edition, which featured an up-cycled skateboard case band and strap with a sewn red label highlighting Aurelien Giraud initials.
The edit is a mix of footage of Aurelien shot in studio, and product footage shot in our studio in Paris. We used our conventional 180 mm an 10 mm lenses along with a special 24 mm canon lens to create tunnel effects with floating objects. No CGI was used in this movie.