In order to promote the Baume brand and highlight its products, the source of its inspiration, and its expertise in watch creation, we created a series of content in three chapters:
- DESIGN: changing codes & simplicity
- CUSTOMIZATION: DIALS & STRAPS
- MAKING THE DIFFERENCE: SUSTAINABILITY & WATCHMAKING EXPERTISE
Each communication phase is divided into several subchapters in the form of square format videos with a duration ranging from 6 to 15s. The content of these capsules will be broken down into short content intended for social platforms: video, still images, loops, etc. creating grids of images on instagram in particular.