BAUME WATCHES


CUSTOM TIMEPIECES

Client
Baume & Mercier
Year
2018
Technic
Live Shooting
Duration
15 sec

In order to promote the Baume brand and highlight its products, the source of its inspiration, and its expertise in watch creation, we created a series of content in three chapters:

- DESIGN: changing codes & simplicity
- CUSTOMIZATION: DIALS & STRAPS
- MAKING THE DIFFERENCE: SUSTAINABILITY & WATCHMAKING EXPERTISE

Each communication phase is divided into several subchapters in the form of square format videos with a duration ranging from 6 to 15s. The content of these capsules will be broken down into short content intended for social platforms: video, still images, loops, etc. creating grids of images on instagram in particular.

CHAPTER 1 : DESIGN

“CHANGING CODES”

THIS FILM TAKES AS A BASIS THE SINGULAR PLACE OF THE CROWN ON THE PRODUCT TO PRESENT THE DIFFERENT DESIGNS OF DIALS.

MOODboard


“SIMPLICITY”

THIS FILM FOCUSES ON THE METHOD OF CHANGING BRACELETS TAKING THE BUTTON AS A SYMBOL OF THIS EFFECTIVE AND FAST CUSTOMIZATION.

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CHAPTER 2 : CUSTOMIZATION

“DIALS”

THE DIFFERENT HANDS ARE PRESENTED AS WELL AS THE TYPES OF DIALS.

MOODboard


“STRAPS”

WE NOW PRESENT THE MULTIPLICITY OF CHOICES OF BRACELETS AVAILABLE TO THE CUSTOMER.

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CHAPTER 3 : MAKING THE DIFFERENCE

“WATCHMAKING EXPERTISE”

BAUME CAN RELY ON THE WATCHMAKING EXPERTISE OF THE BAUME AND MERCIER BRAND, WHICH HAS BEEN MAKING WATCHES FOR 187 YEARS. WE USE HERE A MUSICAL SCALE REVISITED WITH TOOL SOUNDS.

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“SUSTAINABILITY”

IN RESPECT OF AN ETHICS ORIENTED TOWARD THE FUTURE, BAUME OFFERS RESPONSIBLE PRODUCTS FROM RECYCLED MATERIALS.

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We have been appointed for the art direction and accessorizing of the photo shot. Photographs by imagie

Music by Maxime Lacoste-Lebuis