Created as part of the advertising campaign for the launch of the new Royal Oak Mini, this film was entirely shot in our studios. The set design was inspired by the campaign’s concept, which plays with architectural scales. We designed and assembled the set, then used our motion control robot to bring it to life. The three gold colors were then applied to the set, which performed a series of movements in perfect sync with the camera.
The video shoot was also an opportunity to carry out a photo shoot, producing ultra-high-definition product visuals used by Audemars Piguet across various platforms and on the homepage of its website.
