A series of assets, films and images, for a global campaign dedicated to the FREAK [S Nomad], broadcast especially on social media, on the brand's website and in the booth during Watches and Wonders Geneva. These contents showcase the FREAK [S Nomad] and its main features, especially the guilloché dial – a mix between an ancestral craftsmanship and cutting-edge technology.

 
 
 

 MOVIE

 

 

 

C O N C E P T  :  E X P A n d i n g   H o R I Z O N S

The FREAK [S Nomad] has no dial, no hands, and no crown. Its carousel “drone” movement, featuring a double oscillator, inspired the concept “Expanding Horizons”, where we chose to explore the notions of travel and verticality, staging this “drone” movement like a spaceship flying over natural landscapes.

These landscapes mirror the materials and finishes of the watch: the ripples on the dunes echo the guilloché pattern of the dial, while an aerial view of rice fields evokes the textures of Carbonium® Gold used for the watch’s horns.