URWERK


UR 150 [SCORPION]

Client
Urwerk
Year
2024
Technic
CGI and Shooting
Duration
45 sec

 

CONTEXT

 

Unveiling the new UR-150 Scorpion.
Presented in a rounded case, this watch marks a new technical breakthrough in satellite hour complications. Its nickname comes from the 240-degree trajectory of the minute sector (versus 120 degrees in all previous versions of the retrograde minutes indication scale), which resembles the tail of a scorpion ready to strike. This symbolism is reinforced by the retrograde minute hand, which resets in just one hundredth of a second. 

 
 
 
 


 

BLENDING CGI and SHOOTING

 

We used our motion control robot to film the watch in our studio. This allowed us to work with light and framing directly on the real product, as a basis for creating certain shots in CGI. The entire studio setup was meticulously recreated in 3D to ensure the renders matched the live-action footage perfectly — can you tell them apart? - This approach enabled us to produce extreme close-up shots as well as shots from beneath the glass, something that would be impossible to achieve in a real shoot.

 
 

 
 


MOTION DESIGN

 

Motion design plays a crucial role in this film. It highlights the evolution of the watch, whose minute scale now spans a 240° sector — twice that of previous models. It also provides essential information throughout the film, helping to explain the unique way this timepiece displays the time.