VAN CLEEF & ARPELS


LE SECRET, HIGH JEWELRY COLLECTION

Client
Van Cleef & Arpels
Year
2017
Technic
CGI
Duration
2 min

Le Secret

The film was created for the launch of the Van Cleef & Arpels high jewelry Collection “Le Secret”.
It is based on the “gouachés”, the paintings made by the jewelers to create the pieces. The Van Cleef fairy enters a secret garden through a keyhole. Once the flowery hedge crossed, she will fly from jewel to jewel revealing the “secret” of each piece. The way she interacts with them explains the mechanism of each jewel.

MOOD BOARD

VCA-secret-tendance-01

STORY BOARD

VCA-secret-story-01
VCA-secret-story-02
VCA-secret-story-03

 

Music by Circonflex Prod